Ramsay MacFarlane : Design & Creation

The sports equipment company New Balance required some design work for their marketing campaign and Ramsay was chosen through a Glasgow-based design firm to carry out the project.

NewBalance Logo

Initially, there was a total of 8 different Flash Banner Advertisements to design and animate using supplied imagery and copy. After the initial concept for both them male and female adverts was conceived, it was then adapted to suit the 4 different sizes of banner: 120×600, 300×250 468×60 and 728×90 (2 of each, one for male and one for female).

There was also a video-editing task to be carried out, where 3 existing clips were to be edited together and placed on a loop. This was then burned to DVD to be played on a display stand at a public exhibition in London.