Ramsay MacFarlane : Design & Creation

The MacGregor family at Allanfauld Farm recently had their new brand and website project launched.

Allanfauld Farm is a family farm run by Archie and Libby MacGregor, situated close to the town of Kilsyth, deep in the heart of the Scottish countryside.

The Allanfauld Farm Website

The MacGregors have been farming the land on and around the Kilsyth Hills since 1926 and wanted to bring their business into the 21st Century with a new brand and website to display their Livestock and Accommodation services.

Ramsay overcame the problem of accurately reflecting both the Livestock and the Accommodation aspects of Allanfauld Farm by neutralising the look of the brand. Instead of displaying the contrasting graphical representations of each of the services,  the fact that Allanfauld Farm is based in Scotland and has a rich Scottish heritage was promoted as the main selling point.

This was achieved with the use of a small amount of the MacGregor tartan and an image of the Saltire Flag, the National Flag of Scotland. The brand is also photography-rich, helping draw focus towards Allanfauld Farm’s location and heritage.

Allanfauld Farm

The newly-designed Allanfauld Farm brand was also applied to a fully Content-Managed Website to allow the client to update their livestock and photos online, with access to a latest-news facility to keep visitors to the website informed on events and news.