Ramsay MacFarlane : Design & Creation

The new brand and website design project for Catherine MacGregor’s photography business is complete.

Catherine is a professional photographer based in Central Scotland.

Ramsay was also resposible for the design, manufacture and installation of the stainless steel sign in the new Gallery.

As well as being one of the UK’s leading Livestock Photographers, Catherine specialises in a wide variety of fields, including; Weddings, Portraiture and Fashion Photography.

She prides herself in producing unique, stylish portraits that are filled with energy and fun.

Catherine also provides images vital for the marketing of your business, capturing every detail with imagination and creativity.

The branding exercise was based on a previous concept; Catherine’s silhouette is used as the secondary brand imagery. This was decided as the best solution to represent Catherine’s rather diverse range of photographic disciplines she works in.

The MacGregor Photography Website

The new logo was designed using a smooth serif typeface for the ‘MacGregor’ part, and a wide-tracked sans-serif typeface for the ‘photography’ part. The ‘O’ in MacGregor has been stylised with the iconic shapes of aperture blades in a camera.

The general brand look is black and white, with the use of images with thin white borders and drop shadows to represent printed photographs.

After some considerable rush due to the opening of the new Gallery at Knockraich Farm in Fintry, the new website is available at: www.macgregorphotography.com

The new website makes use of other web-based services such as Flickr, Twitter and OnlinePhotoProof to allow Catherine a degree of control over the content that is displayed on the site.